Advertising review Assignment Example | Topics and Well Written Essays - 1750 words

Promoting survey - Assignment Example This limited time apparatus is hence used by organizations with the goal of making better mindfulness among clients in the market sections according to their items and additionally benefits [1] (The University of Sydney, 2013). Coca-Cola is a widely acclaimed refreshment organization set up in the year 1986 that has been working seriously on a worldwide setting. The organization is seen to execute its business exercises in past 200 nations as of now. In addition, the organization is recorded to offer around 500 brands to its purchasers in the overall market. In its showcasing strategies, the organization has been using different limited time procedures with the target of playing out its different business exercises in an effective and serious way inside its wide-running business sector fragments. In this regard, it has been seen that the organization utilizes broad notice rehearses, particularly through the various media, for example, TV and web for growing better mindfulness among s hoppers (The Coca-Cola Company, 2011). For example, in 2011, the organization utilized a successful special procedure named ‘Share a Coke’ crusade with 150 diverse mainstream first names of people imprinted on the containers and jars alongside the brand name of the organization. The battle was propelled inside the refreshment market of Australia. The battle was advanced through notices in TV and other web medium which included FaceBook just as sites (Digital Advance Limited, 2013). Taking the case of this notice crusade, the conversation consequently will expect to examine the qualities just as shortcomings of the ‘Share a Coke’ battle sorted out by Coca-Cola in its Australian market. Additionally, the conversation will likewise stress on methodologies to be prescribed so as to improve the adequacy of the crusade. A Critical Review of the Campaign In Relation To Its Strengths and Weaknesses The ‘Share a Coke’ crusade was sorted out and executed in the drink market of Australia in the year 2011 focusing on the youthful age purchasers. As per the crusade, the primary names of 150 unique people of Australia were to be imprinted on the jugs just as jars of Coke. This thusly was relied upon to manufacture eagerness among the youthful purchasers and subsequently help with getting the primary target of making better mindfulness among the clients about the items offered by Coca-Cola. In the short run, the crusade was likewise expected to improve the business volume and net revenue of the organization in the Australian refreshment industry. Source: (YouTube, 2012) Strengths of the ‘Share a Coke’ Campaign The Coca-Cola Company is perceived to be one of the world’s driving ‘Fast Moving Consumer Goods’ (FMCG) organizations which have been a pioneer in executing a portion of the special yet very successful advertising efforts. Similarly, the significant quality of its ‘Share a Coke’ crusad e in Australia can be perceived as its objective to teenagers just as youthful grown-up shoppers. Moreover, in focusing on the young, the organization concentrated on utilizing appealing various media, for example, the online life through web and TV which are broadly utilized by this age and is additionally seen to be profoundly powerful for this specific gathering of customers. In addition, the organization with the help of this crusade was encouraged with the chance of offering its items profiting a superior open mindfulness program. Earlier

Portrayal of Women in Homers Odyssey Essay -- Homer Odyssey womody

The Portrayal of Women in Homer's Odyssey In the principal area of Odyssey, mortal ladies are introduced to us as constrained by the generalizations and desires for the way of life of the day, and it is just inside that setting that we can consider the models Homer gives of ladies to be appreciated or scorned. He gives us clear differentiations, among Penelope and Eurycleia from one viewpoint, and Helen and Clytemnaestra on the other. In Penelope’s case, it is clarified that her opportunity of activity is carefully controlled. Antinous doesn't hesitate to prompt Telemachus that as Odysseus is accepted dead, it is normal that Helen will pick another spouse, or her dad ought to do as such for her. Telemachus doesn't challenge the rationale of this, only assaults the suitors’ conduct and questions whether Odysseus is dead. Thus Penelope is decreased to utilizing the detached and ‘feminine’ barriers of keeping the admirers hanging tight for a choice, and falling back on the trick of weaving and unweaving her loom day by day. We likewise witness Penelope being ‘put in her place’ by Telemachus when she comes do...

Admissions Thoughts - January 2012 edition - UGA Undergraduate Admissions

Admissions Thoughts - January 2012 edition - UGA Undergraduate Admissions Admissions Thoughts January 2012 edition We are about 2 weeks from the RD deadline (if a deadline falls on a weekend or a holiday, we move it to the next business day, so the RD deadline is January 17 this year), so here are some quick thoughts during this time: While the deadline is about 2 weeks away, I do not suggest waiting until the deadline to submit your application. Think about it like a scene in an action movie where the timer on the bomb shows one minute, and the hero is holding a pair of wire cutters. Do you really want to wait until the timer is down to 1 second before you cut the wire? If not, dont wait until the last second to submit the application! Tell your neighbor, tell your friends, tell your counselor and tell your teacher, NO FAXES! We will shred any official document that comes in as a fax. Be patient as we go through the large volume of applications, transcripts, recommendations, etc. that will come in over the next few weeks. If something does not show up the day after you send it, do not panic. If you go by a different name than is on your application (your real name is James R. Graves III, but you go by Trey), tell your school counselor and teacher that the documents they send in need your full correct name on them. We are working off your full name, so trying to find Trey will be difficult. The same goes for test scores (put your official name on the SAT/ACT when signing up for it!). The deadline is the deadline for both the application and supporting documents. If you do not know this, then you did not read the instructions. We do give some amount of leeway with the deadline, but not much, so get your documents in on time. The last test score we will take will be the January 28 SAT. We are not able to use any test scores taken after this date. Remember, put UGA as one of your options for colleges receiving these scores. Do not wait until you see the scores before you send them, as it may delay the scores for too long. Remember, we only use the highest subscores from all of your tests, so you can send all scores in without fear of a lower score hurting you. When completing the different activities/sports/honors/work sections, make sure you put things in the correct sections. In addition, make sure to tell us about your involvement in the activity, when you were active in it (including projected spring 2012 activities), and list groups that are outside of school if applicable. We want to know if you volunteer at the local library, if you are active in a youth group, if you play a club sport, etc. We are not mind readers, so you need to tell us about yourself. Do not take an academic dive second semester of your senior year. It will come back to haunt you if you do (eerie, haunting music should accompany this bullet point). Do not over-obsess about the essays. Write them, let us know about yourself in them, let another person read them to check for errors (and then fix them), and then submit. Do not over-analyze your essays! There is no exact perfect essay or perfect word choice. Do not use a thesaurus to write your essays. You dont sing Propel, propel, propel your craft, lightly down the liquid solution, ecstatically, ecstatically, ecstatically, ecstatically, existence is but an illusion. Write it so we can read it! Double check the eight or so items we show you on the last submission page to make sure they are correct, and make sure you use your correct SSN. Do not use the SSN for your sibling, father, mother, best friend, etc. Make sure it is correct (down to the last digit), or things might not always go smoothly, from admissions to financial aid. Dont forget to smile and breathe. Go Dawgs!

Help Raise Awareness Of Down Syndrome - 2641 Words

Introduction What I am doing and why. The reason behind my booklet is to help raise awareness of down syndrome. Also in relation to article 1 states All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood (reference). Also to help parents who are not sure if they want to have the prenatal test or have had a positive prenatal screening or have just given birth to a child who has down syndrome. I have the history behind how the discovery was founded, information about down syndrome. I have information behind the beginning of prenatal testing and also the risks of having the tests done. I have a section that I will talk about how society has changed over the years. Another section will have some stories and letter that family, students and teachers have written on their experiences also I have some opinion pieces by people with religious beliefs. I will also include some resources and also websites that you can visit to get more information. Background information History of Down Syndrome and Prenatal Testing. Dictionary.com defines Down Syndrome as a genetic disorder, associated with the presence of an extra chromosome 21, characterised by mild to severe mental impairment, weak muscle tone, shorter statue, and flattened facial profile. Also know as Trisomy 21... Down syndrome has replaced earlier terms, such as mongolism to refer to the disease and MongoloidShow MoreRelatedA Study On Turner Syndrome1724 Words   |  7 Pages Turner syndrome, also known as Monosomy X, is caused by the deletion of the second X chromosome in females. This can be a partial deletion or a complete deletion. It is caused by a random error called nondisjunction, which is â€Å"the failure of sister chromatids to separate during or after meiosis† (Biology Online, 2008). This can lead to an abnormal amount of chromosomes. In this case, it leads to an abnormality in the sex chromosomes leaving the woman with one functioning X chromosome. While theRead MoreAwareness Does Not Equal Action Essay948 Words   |à ‚  4 PagesAwareness does not equal Action October is National Breast Cancer Awareness Month, National Down Syndrome Awareness Month, Sudden Infant Death Syndrome (SIDS) Awareness Month, Spina Bifida Awareness Month, Pregnancy and Infant Loss Awareness Month, Domestic Violence Awareness Month, and National ADHD Awareness Month, just to name a few (Lohmann). There are so many awareness campaigns all packed into one month, but do these days of awareness actually create positive change? If organizations don’tRead MoreThe Disorder Of Down Syndrome1431 Words   |  6 Pagesof down syndrome? According to many National Down Syndrome Society within the United States, Down syndrome has occurred one out of eight hundred births. It is the most frequent form of mental retardation and characterized by well-defined events and distinctive features. It’s a lifelong disorder caused by a genetic defeat that’s none curable. It takes people with patients and kind hearts to care for people with Down syndrome disorder. History In the late nineteenth century John Langdon Down, anRead MoreThe Genetic Mutation Fragile X Syndrome Essay960 Words   |  4 PagesThe genetic mutation Fragile X syndrome occurs on a segment of human DNA. Because the disease was first studied in 1943 by British physician James Purdon Martin and British human geneticist named Julia Bell, Fragile X is also referred to as Martin-Bell syndrome. Though it was not until 1969 that scientist Herbert Lubs discovered what exactly causes Fragile X syndrome. He explained that those who obtain the mutation will possess an X chromosome with an unusual gap. 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An individual with Down’s syndrome typically has numerous health ailments, which require intense medical care and create great medical costs. A person with Down’s syndrome requires special schools and invasive therapies, which can also be costly. Many believe people with Down’s syndrome do not live a fulfilled life, compared to a typical person because many cannot live independentlyRead MoreWhat Are The Positive Biological Implications Of PGD?1523 Words   |  7 Pageshaving that tested for disease. This is important as it allows a couple with the opportunity to conceive with having less stress of having a child with a genetic condition. A major risk of PGD is the womens development of ovarian hyperstimulation syndrome (OHSS). â€Å"This is where many follicles are produced, which causes the ovaries to enlarge to up to three times their normal size.† This is due to a reaction to the fertility drugs. Blood protein levels will drop and cause fluids to leak out of abnormal

Mattel Catastrophe in China Essay - 1890 Words

Barbie was introduced to the world in 1959, and is one of the most iconic dolls ever produced. Barbie is manufactured by Mattel, which was founded in California in 1944, and has dominated the toy market ever since. Barbie helped to create a name and an Empire for Mattel, who later introduced products such as Hot Wheels and Polly Pocket. Mattel, for many years, had a great reputation and produced products that were safe and children loved. Mattel began moving their manufacturing operations overseas about twenty years ago, and until recent years had enjoyed continued success. When Mattel began moving a majority of their manufacturing operations to China and Mexico, they never would have imagined the controversy they would find themselves in†¦show more content†¦As children grow their bodies are able to absorb more lead than an adult (Pearce Robinson, 25-5). At the time of the recalls, China did not have regulations in place regarding the levels of lead in paint. In addition t o lead being found on paint used in children’s toys, Mattel would eventually end up recalling millions of products that contained unsafe, removable parts. In the end, Mattel ended up recalling 19 million toys made in China. There is a large cost advantage to doing business in China. Chinese manufacturers are able to manufacture products at a cost that is 30%-50% less than in the United States. The savings associated with foreign manufacturing is too much for most companies, including Mattel, to pass up. Everyday more American jobs are outsourced to China because of their ability to manufacture products for significantly less than in the United States. When it comes to manufacturing, China has a comparative advantage, or the ability to produce a good at a lower opportunity cost than another producer (Mankiw, Pg. 55). Not only have companies, such as Mattel, saved billions of dollars over the years, so has the American consumer. It is estimated that, since 1978, consumers in t he United States have saved approximately $100 billion by obtaining cheaper products from China (Ahlstrom Bruton, Pg. 4). It is no wonder jobs are continuously outsourced to other countries. Financially speaking, it seems products manufactured in China benefit everyone, wellShow MoreRelatedCrisis Management - Case Study6562 Words   |  27 Pagesthrough full-page newspaper ads (Dwyer, 1998). Mattel Mattel Inc., the countrys biggest toy maker, has been plagued with more than 28 product recalls and in Summer of 2007, amongst problems with exports from China, faced two product recall in two weeks. The company â€Å"did everything it could to get its message out, earning high marks from consumers and retailers. Though upset by the situation, they were appreciative of the companys response. 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Concern with the physical environment has increased dramatically over the past few years, with the origins being traceable to the publication in the 1960s of Rachael Carson’s book Silent Spring (1963)

Personal Account of a Woman in the American Revolution Free Essays

I was a woman who had lived during the boisterous era of the American Revolution. It was a time when not only men were needed to gain the most coveted American independence from Britain. We will write a custom essay sample on Personal Account of a Woman in the American Revolution or any similar topic only for you Order Now One might wonder how a woman with no weapons or battle skills could contribute in the realization of American independence. As a woman of the 18th century, I was an ordinary housewife tending to my husband who was continuously fighting in battle against the British. I was always following him just as any woman and wife did for their men in battle. My husband’s task was to load the cannon so the gunner could fire a shot towards the British army. One fateful day, I saw how my husband was killed by a gunshot which ultimately ended his life. I was there trying to mend his wounds despite the fact that he was already dead. While I was in the middle of finding a place where I could place my husband safely in the barracks, the gunner summoned me to load the cannons. Everything was happening so fast that I had no time to think about my dead husband’s body. All I wanted to do was to fight for what he died for. I hurried to the cannon as fast as I could and loaded the cannon. It was not an easy job to lift cannon balls, but the raging adrenalin in my system helped me throughout. The cannon loading went on for a week until they finally found a more capable man to replace me. Afterwards, I was given the task to tend to the American soldiers. I cooked for them, washed their clothes, attended to their medical needs, and cleaned their wounds. We were like nurses and housewives in one who provided all the basic needs that our soldiers called for. It might have seemed like a simple job to take care of these wounded men as they have fought and died for the country’s liberty. However, one thing is for certain. The Declaration of Independence would not have existed without the full support and love of women in the American Revolution. How to cite Personal Account of a Woman in the American Revolution, Papers

Logistics Service Quality Conceptual Model

Question: Discuss about the Logistics Service Quality for Conceptual Model. Answer: Introduction: This report will take into account the broader perspective of logistics and how it functions in the Singapore market. The reports focus will be on Yusen Logistics, a company in Singapore whose ways of working will be highlighted here. In simple words logistics can be defined as the business plan structure for the proper supervision of service, information, capital flows and substance. Logistics requires a lot of planning, control and implementation of useful and competent flow of information along with storage of goods and services from the origin point to the point of utilization in parallel to the requirements of the customers (Bowersox, Carter Monczka, 2013). Logistics industry plays a huge role in emphasizing the reputation of business around the world whose stature rests on the quick delivery of goods and services with required excellence. Logistics gets better with upgradation of technology and business desires. Yusen Logistics: The company was established when Yusen Air Sea services came together with NYK Logistics Japan. In the year 2010 October, Yusen Logistics Co. Ltd was launched. The company offer services such as International Freight Forwarding (by air and ocean), transportation and contract logistics such as providing storage or warehousing meeting global standards. The primary objective of Yusen Logistics is to build up a strong base of trust and relationship with its customers and ensuring them of a long term successful transportation program. The company has a very well-managed supply chain team which has been putting together all the required processes to present a flawless distribution process to its customers. A supply chain which is well arranged and properly managed can develop efficiency immensely which in turn reduces overall cost through efficient processing of companys inventory (Monczka et al., 2015). No matter what the customer requires, Yusen has answer for all when it comes to supply chain solutions. In Singapore, Yusen is positioned across 7 planned locations equipped with hottest computerized control and management scheme with each providing distinctive features that covers up all the needs of supply chain solutions required by consumers. Back in 2015, Yusen succeeded in bringing in Japans finest foods to the Singapore shores. Yusen Logistics was chosen Oishii Japans (ASEANs largest exhibition for Japanese food and beverages) suggested freight forwarder. There is fierce competition among the logistics companies in the Singapore market but Yusen because of its strong financial ability has stand strong in the face of challenge posed by other logistics firms, especially CEVA logistics. Importance of logistics in the core areas of Production, Marketing and Finance of the firm: It is important for Marketing and Logistics to be on the same page while planning and accomplish short run function. However, developing intermediary and long term plans are also critical. Both Marketing and Logistics need to have collaboration between each other to establish the productivity and long-term worth of all promotional efforts. Inputs should be provided by Logistics and Manufacturing on cost and operations which are important from marketings perspective for correct evaluation of true costs of each promotion (de Souza et al., 2014). Marketing plays a major part in new product growth of firms. It works directly with a firms RD group to add to a firms product line. The firm must take into account the possible costs involved in the initial stages of new product development along with the requirements involved in delivering a product to the consumers. Yusen requires shipping refrigerated food products from Japan to Singapore, which sometimes can be restricted to one type only, meaning the current product line, may require any other products to be shipped in refrigerated transportation. It can also happen in case Yusen logistics decides to ship a new product which needs refrigeration (www.yusen-logistics.com, 2016). A strong association among the Marketing, Logistics and RD Department will ensure whether this new product needs to be developed with focus on the high incremental cost of delivering. A firms high-quality inter-departmental relationship guarantees proper utilization of information for best possible decision-making (Solakivi, Tyli Ojala, 2013). Advance planning needs to be done or else Logistics will be handicapped to attain the profit margin forecast for a new product. Production is the place where goods and services are finished and made ready for the market. Logistics is concerned with the movement involved in carrying the goods from house of the manufacturer to the retail counters or consumers in the most proficient way (Schnsleben, 2016). In recent times logistics has been boosted by the real time tracker technology which ensures a consumer to keep track of his belongings. Finance department is an important section of a firm with whom proper communication should be maintained at all occasions. Logistics need to have a cordial relationship too with its decisions depending on the cost data they work with (Stadtler, 2015). Moreover finance department too needs to toil with logistics to assist them in predicting cash flows and needing information on the status of finished products. Finance department have the responsibility of allocating funds to other departments with providing capital budgeting pronouncement affecting logistics. The relationship of logistics and finance extends to the point of inventory with proper monetary value related to units. Yusen logistics follows a Japanese concept named Gemba; wherein the areas in operations are identified and pointed for enhancement and understanding the processes thoroughly. The company also relates the industry-proven Kaizen principles to their work process to make it more thriving in order to enhance the customer service that offers quality improvement and cost savings (https://www.yusen-logistics.com, 2016). Yusen Logistics have gone one step further in injecting these Gemba and Kaizen techniques into their corporate culture. Its not about only performing them; its about living them everytime. It has lessened the operating costs and developed delivery performance along with improved practices. Order Processing in Yusen Logistics: The moment a customer processes an order, it triggers the logistics flow within the company. The time involved in order processing makes up the total delivery time. At Yusen Logistics, the following steps are being followed to process orders of customers: Order transmission: An order can be processed through telephone, mail or electronic data exchange web. To avoid any confusion or irregular use of logistics systems, the most apt means of transmission should be taken into consideration. Preparation: After the order is received, preparing the order to satisfy internal company requirements is important. It unites the order to logistics systems planning which includes price check, delivery conditions, customer creditworthiness and checking the availability of material in warehouse. Picking: With the orders being prepared and processed, goods are then picked in the storehouse. Picking is done in accordance to the order size and the urgency of such orders. Shipment: For shipping purpose relevant documents are to be made. The best optimum mode of transport and route of delivery is chosen, keeping in mind the safety issue of the product and the time required to deliver the same. Invoicing: Invoicing can be done at various points, be it at a pre-invoicing stage or at post-invoicing. The strength of posy-invoicing lies in the smooth flow of order to the warehouse, whereas pre-invoicing takes care of the official procedure. Recommending Improvements: Making order to delivery lead time logistics focus: Serving customers in the right way is an important factor in logistics. A customer is always concern about the amount of time taken by a logistics company between processing of order and receiving goods. The logistics company should focus on all the departments involved in the order completion process like credit control, production, warehouse and transport in tackling the problem (O'Connor, Derudder Witlox, 2015). Its necessary to look at the scenario of a logistics company from a customers point of view. Making Transport a customer service activity instead of a cost: Transport plays an important role in logistics but this factor is often sidelined or not taken proper care of. According to Thai, (2013), transport costs are generally kept low and are often bought from cheap suppliers which jeopardize the smooth work flow. Everything that a firm decides to do needs to be customer oriented. Many a times Logistics Company reduces cost through striking out next day delivery, but if customers want it that way, then the firm has to deliver it that way which may result in increased cost (Christopher, 2016). Logistics companies can offer different level of service to consumers where they can feel that they are taken good care of and can even result in premium charges. Reducing Stock Pipeline to cut down costs and improve service: Increasing stock with all the products proves that the firm is not aware about the needs and wants of the consumers. According to Rushton, Croucher Baker, (2014), it is important to understand the needs and buying behavior of the consumers and act accordingly with a proper order fulfillment form that equals their demand. This will only result in a faster and a more responsive supply chain function. Picking as soon as one can: Picking is involved every time a product makes its journey from one point to another. Logistics firm should be able to lessen the number of picks. With updated technologies, logistics firms do have the opportunity to allocate information and transmit it to where it is needed quickly with no involvement of cost (Prajogo Olhager, 2012). Its time to pick the right one and that too at a single time. Effectiveness of current inventory management in Yusen Logistics: In any supply chain process inventory is seen as one of the main apparatus of cost. The cost of inventory is a determinant factor on how a companys supply and distribution system is configured along with what inventory stockings strategies the firm has put into practice and where its inventory is being positioned (www.yusen-logistics.com, 2016). Todays economy is more demand-constrained which results in companies lowering their cost structure and improving the operational process capacity of their supply chains through adopting the best practices with optimizing the inventory approach. Yusen Logistics Inventory planning and control involves: Improvement of forecasting accuracy Reducing the purchase transaction and manufacturing costs Improving the inventory performance on a regular basis Assessing the practices of inventory management Reduction of costs through managing cycle stocks Recommendations: Sustainable relationship with Suppliers: Success of a logistics company depends on how well it communicates and relates to the materials suppliers and manufacturers to get the best possible price. A logistics company should enter into long term relationship with its suppliers through long term contracts which will lower the prices of products. Combining retail and Warehouse processes: Every store should be attached with a warehouse on the premises. Customers should be given the privilege to browse items on the main showroom floor. Cost per touch inventory tactic: Every time a product is being touched it means the product is on its way from one point to another which in turn only increases the price of the product. Good logistics company should focus on fewer touches on the products at it automatically lessens the cost associated with it. In-store Logistics: In-store logistical personnel should be stationed to handle inventory management at its stores or warehouses. Their jobs will be to keep check of the delivery notices, record deliveries and sorting out the correct goods to the proper sales area for dispatch to designated areas. Conclusion: The report took into account every possible details of Yusen Logistics and the way it works in the Singapore market. The firm has reached several heights in the supply chain field with a few changes required in the way it deals with its inventory management and order processing to make it more effective. It is not impossible for a firm of this stature having its presence globally to be a bit flexible and make the necessary changes as and when required to serve customer in a better way. During the shaping up of this project it was witnessed that Yusen Logistics internal departments have been working with each other pretty well in achieving the organizational goals. Every department has collaborated with each other in the proper functioning of the firm. Reference: Bowersox, D. J., Carter, P. L., Monczka, R. M. (2013). Materials logistics management.International Journal of Physical Distribution Logistics Management. Christopher, M. (2016).Logistics supply chain management. Pearson Higher Ed. de Souza, R., Goh, M., Lau, H. C., Ng, W. S., Tan, P. S. (2014). Collaborative urban logisticssynchronizing the last mile a Singapore research perspective.Procedia-Social and Behavioral Sciences,125, 422-431. Ellram, L. M., La Londe, B. J., Weber, M. M. (2013). Retail logistics.International Journal of Physical Distribution Logistics Management. Food Logistics. (2015).Yusen Logistics. Retrieved 16 September 2016, from https://www.yusen-logistics.com/en/industries/food-logistics/ Kaizen. (2015).Yusen Logistics. Retrieved 16 September 2016, from https://www.yusen-logistics.com/en/services/warehousing-and-distribution/kaizen/ Monczka, R. M., Handfield, R. B., Giunipero, L. C., Patterson, J. L. (2015).Purchasing and supply chain management. Cengage Learning. O'Connor, K., Derudder, B., Witlox, F. (2015). Logistics services: Global functions and global cities.Growth and Change. Prajogo, D., Olhager, J. (2012). Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration.International Journal of Production Economics,135(1), 514-522. Rushton, A., Croucher, P., Baker, P. (2014).The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Schnsleben, P. (2016).Integral logistics management: Operations and supply chain management within and across companies. CRC Press. Singapore | Yusen Logistics. (2016).Yusen-logistics.com. Retrieved 16 September 2016, from https://www.yusen-logistics.com/en/south-asia/singapore Solakivi, T., Tyli, J., Ojala, L. (2013). Logistics outsourcing, its motives and the level of logistics costs in manufacturing and trading companies operating in Finland.Production Planning Control,24(4-5), 388-398. Stadtler, H. (2015). Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer Berlin Heidelberg. Thai, V. V. (2013). Logistics service quality: conceptual model and empirical evidence.International Journal of Logistics Research and Applications,16(2), 114-131.